Bogey2Birdie

Brand Strategy · Brand Identity · Logo Design · Launch Strategy

FROM BOGEY2BIRDIE. AND EVERYTHING IN BETWEEN.

Building a brand from the ground up for a professional athlete.

Some projects come with a fully formed vision. This one started with a conversation.

Bogey2Birdie is an upcoming golf brand being built with a professional athlete. When we first connected, there wasn't a logo, a color palette, or a complete visual identity. Just an idea, a direction, and a whole lot of potential.

So we got to work.

First, we figured out the feel.

Before jumping into design, we spent time talking through what Bogey2Birdie was going to be. And just as importantly, what it wasn't.

The personality. The audience. The vibe. How it should look, how it should feel, and where it could eventually go.

Because building a brand isn't just about making something look good. It's about giving it something to stand on.

Then came the fun part.

We started with brand marks.

A few different directions. Some playful. Some bold. Some a little more unexpected. Each exploring a different way to bring the Bogey2Birdie name to life.

From there, things started clicking.

We landed on a mark that worked a little golf magic into the letter B, bringing the flag, the green, and the game itself into one recognizable symbol.

Then came the colors. The typography. The alternate marks. All the little details that turn a logo into an actual identity.

And suddenly, Bogey2Birdie started looking like Bogey2Birdie.

But we're not stopping at the logo.

What started as a brand identity project has grown into something bigger.

We're now working through launch strategy, content direction, and how to build a brand presence that lasts well beyond day one.

Not just what the brand looks like when it launches, but how it shows up, tells its story, and keeps growing.

And the best part? We're still just getting started.

More to come. This is only the tip of the iceberg.

Brand elements